Sumw Group

Please Stay Home

Please Stay Home

Please Stay Home was created as a short public awareness film during the COVID-19 lockdown period to communicate an urgent social message around safety, responsibility, and staying at home. The project was developed to support community awareness at a critical time, using visual storytelling to make the message clear, relatable, and emotionally effective.

The film featured a number of well-known Jordanian influencers and public figures, helping strengthen visibility and connect the message with a broad public audience. Through this project, Sumw Group demonstrated how media production can move beyond promotion and become a meaningful tool for public education and social responsibility.

What’s Included?

The Impact

The project turned a critical public health message into an accessible and emotionally resonant awareness film. By combining social responsibility messaging with recognizable public figures and clear storytelling, Please Stay Home helped support community awareness during a highly sensitive period.

More than a short film, the project became a timely communication asset that reinforced the value of responsible behavior, public engagement, and media’s role in supporting communities during moments of uncertainty.

How the Project Was Delivered

01.

Public Awareness Objective

The project began with a clear need: communicate the importance of staying at home and acting responsibly during the lockdown period.

02.

Message Development

A simple but effective awareness message was shaped around safety, social responsibility, and the role each individual plays in protecting the community.

03.

Film Production & Participation

Sumw Group translated the message into a short film supported by Jordanian influencers and celebrities, helping increase attention and public relatability.

04.

Community Relevance & Engagement

The final output delivered a socially meaningful piece of content that supported public understanding and strengthened awareness during a critical national moment.

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