HAQIQ HILMAK

About The Project

Haqiq Hilmak is a nationwide campaign that combines commercial engagement with social impact. Certified by the Jordanian Ministry of Industry and Trade, the initiative was designed to encourage public participation while supporting charitable causes through a comprehensive marketing and communication strategy.

Objective

Develop an integrated campaign that increases public participation, strengthens brand awareness, and supports a meaningful social initiative.

Our Role

SUMW GROUP developed and executed the complete campaign, including strategy, branding, advertising, influencer marketing, media partnerships, digital campaigns, and event management.

Deliverables

Marketing Strategy

Creative Direction

Advertising Campaigns

Influencer Marketing

Media Partnerships

Event Management

Content Production

Social Media Campaigns

Project Impact

Nationwide integrated campaign.

Government-backed initiative.

Extensive influencer & media collaboration.

Strong community engagement.

Supported SOS Children’s Villages.

Campaign Highlights

A comprehensive marketing campaign combining creative advertising, digital media, influencer partnerships, and live public events to maximize participation and social impact.