Haqiq Hilmak
Haqiq Hilmak was developed as a large-scale project with both charitable and commercial dimensions, structured as a certified competition under the supervision of the Jordanian Ministry of Industry and Trade. Sumw Group led the promotional and execution side of the initiative through an integrated campaign designed to build visibility, attract participation, and connect the project with a meaningful social objective.
The project included a broad promotional strategy featuring influencers, celebrities, TV channels, and radio partners, alongside on-ground activation and event management. One of its core goals was to provide financial support to SOS Children’s Villages, making the campaign not only high in visibility, but also strong in social value and community relevance.
What’s Included?
The Impact
The project successfully combined promotional reach, public engagement, and social contribution within one coordinated execution. Through strong campaign visibility, media partnerships, and live event activation, Haqiq Hilmak created meaningful audience interaction while supporting a charitable cause with real relevance.
More than a competition, the project became a well-managed public initiative that demonstrated Sumw Group’s ability to lead campaigns where marketing performance, event experience, and community impact all need to work together.
Project Highlights
- Structured as a certified competition with charitable and commercial value
- Supervised and sponsored by the Jordanian Ministry of Industry and Trade
- Supported the mission of SOS Children’s Villages
- Featured an integrated promotional campaign with influencers and celebrities
- Included collaboration with TV and radio media partners
- Delivered a large-scale public event with entertainment activities and strong audience turnout
How the Project Was Delivered
01.
Campaign Structure & Objective
The project began with a clear framework: build a competition-led campaign that could combine promotional performance with charitable value and broad public participation.
02.
Promotion & Media Activation
An integrated marketing plan was developed, supported by influencers, celebrities, TV channels, and radio partnerships to maximize reach and strengthen awareness.
03.
Event Management & Audience Engagement
The campaign extended into live activation through organized external events and a large-scale public event designed to encourage participation, distribute prizes, and create a strong audience experience.
04.
Social Impact & Public Value
By connecting campaign promotion with support for SOS Children’s Villages, the final result delivered both visibility and purpose, positioning the project as a strong example of socially connected campaign execution.