National Tourism Program
The National Tourism Program was developed as a tourism-focused film and music production initiative designed to promote Jordan and showcase the beauty, heritage, and cultural identity of the country through integrated artistic storytelling. Sumw Group led the project through visual production, creative direction, and coordinated execution in collaboration with strategic partners.
The project was carried out in cooperation with Ayla Oasis Aqaba and the Ministry of Tourism and Antiquities, with production taking place across Aqaba, Jordan and Dubai, UAE. It combined cinematic visuals, patriotic music, and destination-focused storytelling to create a tourism asset that resonated strongly with audiences and generated widespread interaction on social media.
What’s Included?
The Impact
The project delivered a compelling tourism narrative through a culturally resonant and visually rich format. By combining music, film, and destination storytelling, it elevated Jordan’s tourism appeal while reinforcing a shared sense of identity, heritage, and national pride. The campaign successfully connected artistic production with tourism advancement, generating wider regional attention and stronger digital engagement.
Project Highlights
- Created to promote tourism and showcase the beauty of Jordan
- Produced in cooperation with Ayla Oasis Aqaba and the Ministry of Tourism and Antiquities
- Filmed across Aqaba, Jordan and Dubai, UAE
- Included a patriotic song by Omar Al-Abdallat
- Focused on both iconic attractions and lesser-known destinations
- Generated strong admiration and interaction on social media platforms
How the Project Was Delivered
01.
Strategic Direction
The project began with a clear objective: to promote tourism in Jordan through an integrated artistic work that could unify audiences and present the country in a fresh, emotionally compelling way.
02.
Creative Development
A concept was built around patriotic music, cinematic storytelling, and destination-led visuals, designed to reflect Jordan’s beauty, heritage, and tourism potential in a distinctive format.
03.
Production & Collaboration
The campaign was executed in cooperation with Ayla Oasis Aqaba and the Ministry of Tourism and Antiquities, with filming taking place across Jordan and Dubai through coordinated cross-market production.
04.
Public Engagement & Tourism Value
The final output connected culture with promotion, generating strong social media engagement and positioning the project as a meaningful creative asset that strengthened tourism visibility and expanded public interest.