Proud to Be Jordanian
About The Project
Proud to be Jordanian is a national tourism campaign developed to celebrate the beauty, heritage, and cultural identity of the Hashemite Kingdom of Jordan through the power of music and cinematic storytelling. The campaign was created to inspire local and international audiences by showcasing Jordan’s most iconic destinations while delivering an authentic message of national pride and belonging.
As the flagship production of the campaign, SUMW GROUP produced an original patriotic song performed by the renowned Jordanian artist Omar Al-Abdallat, supported by a premium cinematic music video filmed across some of Jordan’s most remarkable historical and natural landmarks. The project combined creative direction, film production, music production, and destination storytelling into one integrated tourism campaign.
House area:
3,850 sq. ft.
Bedrooms
03
Bathrooms
3 full, 1 half
Garage
1 Car charging station
Year built
2025
The Challenge
Develop a national campaign capable of strengthening Jordan’s tourism image through an authentic artistic production that emotionally connects audiences with the country’s history, heritage, and breathtaking destinations.
Our Solution
SUMW GROUP developed a fully integrated tourism campaign that combined an original patriotic song, cinematic filmmaking, and destination-focused storytelling. By blending music, culture, and premium visual production, the campaign presented Jordan through a modern and emotionally engaging perspective while highlighting the country’s unique tourism assets.
Services Delivered
Features and amenities
Project Media
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